So unless you’ve been hiding under a rock, if you’re into beauty you’ll know that Benefit have finally launched their new brow range last week! It includes some old favourites that have had a bit of a makeover, and some brand new products. All of these are available in more shades than ever, perfect for people like me who struggle to find a perfect brow match.
Now although Benefit are classed as a high street make up brand, their products aren’t exactly cheap, so instead of breaking the bank and buying all 9 products, I settled for 4, 2 of which are already firm favourites in my daily make up routine.
I also bagged myself a lovely free passport cover and two free mini benebalms when I ordered online with Boots!
First up, my all time favourite brow product: Brow Zings (RRP £24.50)
“Three steps to amazing brows… this pocket-size compact includes everything you need!”
Yes, this product is pretty expensive, but I have to remember that in over a year of daily use, I’ve actually not even come close to using up my old one.
I went for shade 2, which is suitable for people with darker blonde hair. I was debating going for shade 1, because my hair gets a lots lighter in the summer, but I’m so glad I went for this one after seeing the shades in store (1 looks a little too warm for my hair colour!)
Firstly, I love the packaging. It looks completely different to the old Brow Zings, and I’m all for giving old favourites a little revamp!
Inside you’ll find the much-loved wax and powder, as well as a new and improved mirror, the handy pair of tweezers, and two brushes that fold out and clip together to create a longer handle to give you more control – this attention to detail is what sets Benefit apart from other brands.
Brow Zings is perfect for everyday brows, especially if, like me, your brows are extremely sparse and patchy, left over from the over-plucking phase of the early 2000s (RIP eyebrows).
Next up, Gimme Brow (RRP £18.50)
“Poof… fuller-looking brows magically appear! This brush-on gel contains tiny microfibres that adhere to skin & hairs, creating natural-looking fullness and definition.”
Another firm favourite of mine, I was recently introduced to Gimme Brow when a Benefit make up artist approached me in my local Boots and asked if she could try a few products out on me. I was so impressed with this fibre gel, not only does it hold your brows in place all day (mine have a habit of being extremely unruly without it!), but it actually has a thickening effect, making it seem like you have hairs where, in my case, there aren’t.
There are only 3 shades available in this product, so I apprehensively went for shade 1 thinking it would be a little too light, but actually it’s almost exactly the same as the old light/medium shade I normally use.
You can use this product on it’s own (I tend to do this when I’m going to the gym and don’t want to wear make up, but don’t want to look like an alien with no eyebrows!) or over the top of something like Brow Zings to set your brows in place.
Thirdly, Ka-Brow! (RRP £18.50)
“Brush on rich, wearable colour! This cream-gel fills, sculpts & defines brows… and comes with a custom built-in brush.”
A brand new product from Benefit is Ka-Brow! This is a brow cream gel, often referred to as a ‘pomade’. It looks exactly the same as a gel eyeliner, but is a much creamier consistency.
A little of this goes a long way, and it’s great for creating natural brows. You can also build on this for a more bold, dramatic look, perfect for a night out where you want everyone to envy those brows!
The brush pulls out the top, and attaches to the lid to create a longer handle, which is again a lovely little detail that makes the product that much more special.
At first I struggled to get any product out, but once you warm it up a little with the brush, it becomes a lot easier to apply and glides onto your brows like a dream.
I went for shade 2 again, and I’m really looking forward to playing around with this product!
Lastly, Goof Proof Brow Pencil (RRP £18.50)
“Presto… everyone’s an expert with this super easy brow-filling & shaping pencil. Fast, full & natural-looking brows magically appear thanks to the glide-on formula, soft colour and goof-proof tip.
Now in my opinion, almost £20 is absolutely extortionate for what is essentially, an eyebrow pencil. However, this seems to be one of the new favourites amongst Benefit fans, so I thought I would give it a go, as I had some Boots advantage card points to spend, so I added shade 2 to my basket.
I love that on one end is a spoolie brush, because my eyebrows tend to go a bit werewolf-y and need a bit of taming before I apply my brows.
The pencil end is a thick, slanted pencil. The pointed end is for definition and the wide, flat side if for filling in your brows. It’s a nice, soft pencil, which was a relief, as a lot of brow pencils are so hard that they’re impossible to get any pigment out of!
First impressions? It’s extremely quick, so fantastic if you’re in a rush or just having a bit of a lazy make up day, but I’m not sure it’s worth £18.50, as I can’t see it lasting a very long time.
I’m completely obsessed with the look of packaging of these products – the theme and designs are unlike any beauty products on the market right now and they really stand out on your dressing table. One thing I would say is that some of them feel a little bit cheap and plasticy, something I wouldn’t expect for such high quality products.
The increase in shades available is something I’ve been most excited for about this range, and they don’t disappoint! There’s even a handy guide on the Benefit website on which shade would suit your hair colour. There’s a shade for everyone from platinum blondes to people with jet black hair. However, I would have liked to have seen an auburn/copper shade – I’m sure there’s a lot of red-headed ladies who will need to test out a couple of shades before they buy these products!
As usual with Benefit, they’ve provided handy guides on how to use each of the products, something which I’ve found extremely useful, especially with Ka-Brow!
Overall, I’m really impressed with the new products, and eventually I’d love to get my hands on the rest of the range!
Let me know what your favourites are from the new Benefit Brows range!